Description of agency and internship overview:
The Santa Lucia Conservancy is a non-profit land trust responsible for protecting the ecological integrity of the Santa Lucia Preserve in Carmel, CA. It is our goal to advance understanding of the interfaces between human residences and natural environments to benefit our community and society at large. Using the vast natural laboratory of our 20,000 acre Preserve, we work collaboratively on resource management, education, and research to support and test this model of environmentally compatible human settlement.
The Communications Department at SLC is responsible for interfacing with the residential community on The Preserve, the wider Monterey County community, public media, and partner organizations. This Conservation Outreach Internship is a multimodal learning experience focused on exposing the student to a variety of methods and tools used to launch a successful communications campaign that aims to change the knowledge, attitudes, and behaviors of one or more of our target audiences around a specific conservation issue.
During the first week of the internship, the Conservation Outreach Intern will have the opportunity to choose the conservation topic they are most passionate about from our list of summer 2022 communications campaigns, which may include climate change adaptation, wildfire resilience, rodenticide-free pest management, regenerative grazing, endangered species conservation, native plant restoration, watershed restoration, Indigenous history, and more. After receiving training from Alix Soliman and other Conservancy staff, they will conduct research on their topic and then design an outreach campaign intended to change the knowledge, attitudes, and/or behaviors of one or more of our target audiences. The intern will come away with published media (whether it be a blog post, video, web page, storymap, etc.) under the Conservancy’s brand as well as an outreach campaign plan and impact report to include in their portfolio.
The intern will be expected to organize a schedule of their activities and track the impact of their campaign using Google Analytics and Hootsuite Analytics. At the end of the internship, they will present a campaign impact report and share the lessons they learned over the course of their internship.
- Write blog/social media posts take photos in the field to visually support them
- Set up a Conservancy and Preserve branded table at events and farmers’ markets to provide the broader community with resources and information face-to-face
- Design a compelling brochure or fact sheet in InDesign
- Produce a video (i.e. a timelapse video of the floodplain restoration project with voiceover description, a drone video of a prescribed fire, interviews with staff and other experts, etc.) or develop a Storymap using ArcGIS
- Write and distribute a pledge (i.e. a pledge for homeowners to sign indicating that they will switch from using rodenticides to using integrated pest management)
Bill Lane Center internships are part of Cardinal Quarter opportunities and we encourage students from all disciplines to apply to our opportunities. The opportunities are full-time (35-40 hours a week) for 10-weeks during the summer. Specific start and end dates can be coordinated directly with the supervisor.
Students who are juniors and seniors will be given preference. This internship is not appropriate for freshmen. Students who are interested in marketing & communications, journalism, film and media studies, sustainability, environmental studies, political science, anthropology, or another related field should apply.
Note: Students are only eligible for one Stanford-funded full-time experiential learning opportunity during the 2021-22 academic year (inclusive of summer).
For more helpful application advice, please visit the BLC’s FAQs page.
Strong research and writing skills
Keen attention to detail, especially with regard to scientific facts and proper sourcing
Digitally competent and able to learn new programs (we use Google Drive, WordPress, Hootsuite, YouTube, Slack, Linktree, Canva, and InDesign, among others)
Excellent verbal communication skills
Creativity and an eye for design
A love for nature and eagerness to learn
Experience managing social media accounts
Experience with photography, videography, communications, journalism, office administration, and/or conservation non-profit work
Selection of applicants:
Complete applications are screened and finalists are contacted for an interview with staff from the Bill Lane Center for the American West. The top candidates for each position are forwarded to the agency for direct interviews with their potential supervisors and other agency staff. Host agencies will then notify the Lane Center of their preferred candidate and that applicant will receive an internship offer by email. The applicant is expected to respond promptly (within 48 hours) via email to the offer, or the offer will be rescinded. Once an applicant accepts an offer, the student should promptly notify all other Stanford and non-Stanford programs to which they have applied that they have accepted another offer and to withdraw their candidacy.