Internship eligibility requirement: Stanford graduate students only (MBA, MSx, MA, MS, PhD) may participate
About the company: IMC Ltd. (oil palm division) is a 4,145 hectare oil palm plantation and mill business based in Delta state, Nigeria. We produce mainly crude palm oil (CPO) to sell to vegetable oil refiners, but we are also about to launch a retail palm oil brand for higher profit margins. We strive to take care of our staff, host communities, and our environment.
Project Description: IMC is about to sell retail palm oil for the first time in supermarkets, in 1 litre - 5 litre PET bottles. (We started selling 20 litre jerry cans directly to hotels and caterers in August 2018.) We would like to become the No. 1 premium palm oil brand in the shops in Nigeria; we also plan on selling to Europe and the USA, in regions where demand is high. The intern will help IMC achieve this goal by helping with branding, pricing, market sizing, marketing strategy, etc