Internship eligibility requirement: Stanford graduate students only (MBA, MSx, MA, MS, PhD) may participate
About the company: Housessories is an interior lifestyle company engaged in the manufacturing, wholesaling and retailing of premium space solutions. We aim to revolutionize the way people see, use,and buy furniture in Nigeria first, then in West Africa. Our specific offerings include interior design, furniture design, and manufacturing.
Project Description: Housessories Ltd. recently decided to streamline and focus on only one brand offering: Eezyoffice (www.eezyoffice.com) This is a brand of office furniture that is modern, modular, and value priced for organizations that care about their brand. This decision has resulted in 100% growth over the previous year, when we were doing other things. Our goal is to be the number one brand in office furniture within the next three years, and we seek an intern to work directly with the CEO to craft a marketing strategy to take over the space in Nigeria, and then expand to other parts of Africa.
The intern's deliverables will include an investigation into our current brand positioning, determining how the big jobs are awarded, and then make recommendations on effective marketing channels, where and how best to tell our story and finally, develop a marketing strategy and plan for the brand, as well as work with designers to develop sample collateral.