2019 Seed Internship Program Opportunity (Society Stores)
Sponsored by
Stanford Institute for Innovation in Developing Economies (SEED)
Funding Type:
Stipend
Open To:
Freshman
Sophomore
Junior
Senior
Co-term
Master's
PhD
Summer
Applications closed
Applications closed on February 8, 2019
Approximate Offer Date:
Friday, March 1, 2019
Company name: Society Stores
Project type: Marketing
Project Location: Nairobi, Kenya
Project sub-categories: Marketing, Research
Internship eligibility requirement: Stanford Undergraduates and Graduate students (MBA, MSx, MA, MS, PhD) may participate
About the company: Society Stores is a fast-growing, mass market Kenyan supermarket focused on delivering quality goods at affordable prices. We have grown to a chain of six stores within four years with a commitment to continuously exceed our customers’ satisfaction through the delivery of quality products at competitive prices and a revenue fold of Kshs. 1.7B since 2014.
Project Description: We are seeking to market Society Stores within the regions they are located with clear communication of the stores’ low price strategy. We seek to create enough market awareness of our brand, to recruit new customers, and to communicate special offers within the branches. We are interested in launching e-Commerce and seek an intern to conduct market research and design thinking of the model before launch. This will include timely design of product marketing and promotional designs for the branches as well as aggressive marketing within the corporate sectors.